This “Dinosaur” Marketing Technique Could Mean Millions in New Revenue

One of the best methods is also one of the oldest: direct mail marketing. Often written off as a “dinosaur” approach to client acquisition, direct mail can be hugely effective. One reason: Direct mail customers tend to spend more money over the lifetime of the relationship. Even Internet titan Google uses direct mail aggressively to market its AdWords program.

Source http://www.huffingtonpost.com/entry/this-dinosaur-marketing-technique-could-mean-millions_us_58c2ffb9e4b0c3276fb78486

 

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