This “Dinosaur” Marketing Technique Could Mean Millions in New Revenue

One of the best methods is also one of the oldest: direct mail marketing. Often written off as a “dinosaur” approach to client acquisition, direct mail can be hugely effective. One reason: Direct mail customers tend to spend more money over the lifetime of the relationship. Even Internet titan Google uses direct mail aggressively to market its AdWords program.



Leave a Reply

Your email address will not be published. Required fields are marked *