Informed Delivery – Enhancement Options A few years ago, the United States Post Office developed the Informed Delivery service. With this service, consumers receive a daily email depicting black and white images of the mail that will be delivered to their address. As of this writing, there are over…
Marketing Mail or marketing fail?
The USPS has been busy thinking of new and innovative ideas to keep up with marketing trends, and provide value to their core business of delivering mail. Sometimes, however, I wonder if they may be a little out of touch with a major customer segment, i.e. the business mailers across…