Giveaway Time – 5 Months until we are 30! We are now 5 months away from…
3-D Pop-Up Cards
3-D Pop-Up Cards Are you looking for a new way to connect with your donors/members or the public? Do you need a fresh idea to make your direct mail package stand out? Use a 3-D pop-up card in your next direct mail campaign! 100% customized intricate designs will provide…
Marketing Mail or marketing fail?
The USPS has been busy thinking of new and innovative ideas to keep up with marketing trends, and provide value to their core business of delivering mail. Sometimes, however, I wonder if they may be a little out of touch with a major customer segment, i.e. the business mailers across…
Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
Cindy Zhou VP & Principal Analyst – Digital Marketing & Sales Effectiveness, Constellation Research Read more at http://www.business2community.com/brandviews/act-on/industry-leaders-weigh-upcoming-marketing-trends-2017-beyond-01741792#cdzbfUWu7Rw39pe4.99 As customers and prospects continue to get bombarded by vendor emails and retargeted ads, open and click through rates are rapidly declining. In a sea of mass email, a well-designed and targeted…
Millennials Prefer Mail: Update | Andrew Henley
Millennials prefer mail – the news is in! As odd as this seems, it’s also a very interesting evolutionary periods in direct mail marketing. Yet it does seem contradictory. How could it be that these tech savvy, digital voyagers – who are more comfortable typing on a keypad, than writing with…