Unique Mailing – Post-it Note on outside of carrier Marketers are always on the look-out for the next BIG thing – what is unique, what is working or what is not working, etc. Recently, we worked with an agency client on a mailing for SAGE, an Advocacy and Services…
Informed Delivery
Informed Delivery – Enhancement Options A few years ago, the United States Post Office developed the Informed Delivery service. With this service, consumers receive a daily email depicting black and white images of the mail that will be delivered to their address. As of this writing, there are over…
USPS Marketing Mail Survey – Your Opinion Counts
How do you feel about the name change for USPS Standard Mail?
Marketing Mail or marketing fail?
The USPS has been busy thinking of new and innovative ideas to keep up with marketing trends, and provide value to their core business of delivering mail. Sometimes, however, I wonder if they may be a little out of touch with a major customer segment, i.e. the business mailers across…