Unique Mailing

Unique Mailing – Post-it Note on outside of carrier   Marketers are always on the look-out for the next BIG thing – what is unique, what is working or what is not working, etc. Recently, we worked with an agency client on a mailing for SAGE, an Advocacy and Services…

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Informed Delivery

Informed Delivery – Enhancement Options   A few years ago, the United States Post Office developed the Informed Delivery service.  With this service, consumers receive a daily email depicting black and white images of the mail that will be delivered to their address.  As of this writing, there are over…

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Direct Mail vs. Email Calculator

direct mail email ROI calculator

Are you missing out on opportunity? For a complete omnichannel strategy to work effectively, it includes personalized email, SMS, push mobile app engagement, social engagement, data driven ads and website engagement. What do all of these channels have in common? If you said they’re all digital, you’re correct. But with email…

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7 Tips to Increase Association Membership


Associations will live or die by the success of the membership program If you’re responsible for acquiring new members, and retaining the existing ones, you may be on the lookout for some new ideas to beef up the program. The tips that follow may be just the boost you need to ensure your program is…

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