Unique Mailing – Post-it Note on outside of carrier Marketers are always on the look-out for the next BIG thing – what is unique, what is working or what is not working, etc. Recently, we worked with an agency client on a mailing for SAGE, an Advocacy and Services…
Informed Delivery
Informed Delivery – Enhancement Options A few years ago, the United States Post Office developed the Informed Delivery service. With this service, consumers receive a daily email depicting black and white images of the mail that will be delivered to their address. As of this writing, there are over…
Positive Real-World Results Using Direct Mail and Digital Marketing
Whether you’re a fan of direct mail as a fundraising tool or not, you may want to contemplate these real direct mail results reported by one of our clients on a recent program we worked on together.
Why Direct Mail Can Be an Effective Way to Reach Millennials
Author: David Wilson, Senior Creative Director Originally Posted May 8, 2017 As we grow into an increasingly digital society, it’s hard to believe that Millennials, of all people, respond well to direct mail. But a recent study found that 84% of Millennials take the time to look their mail. Granted,…
Direct Mail vs. Email Calculator
Are you missing out on opportunity? For a complete omnichannel strategy to work effectively, it includes personalized email, SMS, push mobile app engagement, social engagement, data driven ads and website engagement. What do all of these channels have in common? If you said they’re all digital, you’re correct. But with email…
7 Tips to Increase Association Membership
Associations will live or die by the success of the membership program If you’re responsible for acquiring new members, and retaining the existing ones, you may be on the lookout for some new ideas to beef up the program. The tips that follow may be just the boost you need to ensure your program is…
Fed up with the Ad-blocker?
Ad-Blocker software can really damage your online visibility – how will you overcome this challenge in 2017?
Post-Trump, political ad spending won’t be the same
The Presidential race in 2016 was certainly one of the most unusual ever. We’re only days away from seeing how our new President will fare, and the experts are looking forward to seeing how Donald Trump’s successful campaign will change the way political campaigns are run for all time. …