Direct Mail vs. Email Calculator

direct mail email ROI calculator

Are you missing out on opportunity? For a complete omnichannel strategy to work effectively, it includes personalized email, SMS, push mobile app engagement, social engagement, data driven ads and website engagement. What do all of these channels have in common? If you said they’re all digital, you’re correct. But with email…

read more

7 Tips to Increase Association Membership

associations

Associations will live or die by the success of the membership program If you’re responsible for acquiring new members, and retaining the existing ones, you may be on the lookout for some new ideas to beef up the program. The tips that follow may be just the boost you need to ensure your program is…

read more

Marketing Mail or marketing fail?

The USPS has been busy thinking of new and innovative ideas to keep up with marketing trends, and provide value to their core business of delivering mail. Sometimes, however, I wonder if they may be a little out of touch with a major customer segment, i.e. the business mailers across…

read more