Mary Lee Schneider, president and CEO of SG360o. “For direct mail in particular, this research underscores the effectiveness of direct mail in omnichannel marketing programs by leading in customer acquisition and enhancing the efficacy of other channels, particularly email and search.” Source: New Omnichannel Research Spotlights Direct Mail’s Sway in…
Why Old-Fashioned Direct Mail Is Still Useful for Advertisers – TheStreet
People are more apt to open physical mail than one of the many emails they receive. That is a less intrusive form of advertising. Consider that: The average American gets 570 emails a week compared with 19 pieces of direct mail advertising. The U.S. Postal Service says that about 98% of…
iTWire – How direct mail became direct marketing, became data-driven …
New digital channels, new technology, mobility, new marketing and advertising technologies, and new consumer expectations have fundamentally redefined what is expected of marketing leaders Source: iTWire – How direct mail became direct marketing, became data-driven …
Millennials Prefer Mail: Update | Andrew Henley
Millennials prefer mail – the news is in! As odd as this seems, it’s also a very interesting evolutionary periods in direct mail marketing. Yet it does seem contradictory. How could it be that these tech savvy, digital voyagers – who are more comfortable typing on a keypad, than writing with…
5 Things to Do Now to Mail Your Message Fast! | Andrew Henley
People so often think that getting a message sent quickly is only possible in digital media. There are significant advantages to getting your communication broadcast quickly using all the digital channels available. We all regularly use email, texting, and services such as Twitter, LinkedIn, Facebook, Tumblr, Google+, Reddit, Newsvine, Pinterest, Instagram, Xing,…
4 Top Tactics to Run Successful Mailing Campaigns | Andrew Henley
Want to know what keeps marketers awake at night while the rest of us are blissfully sleeping? Most are unaware of the tremendous costs of a small mistake in a mailing campaign, but if you are running the campaign that went awry, you understand all too well what I’m writing…
Say Goodbye to Email as Your Marketing Tool | Andrew Henley
I have a deep seated belief that email as a marketing tool has passed it’s heyday and will likely be dead soon. Consider the reasons why. Email is cheap to send, so your message will get buried in all the other messages. Email is blocked by spam filters, so your…