Ad-Blocker software can really damage your online visibility – how will you overcome this challenge in 2017?
Fed up with the Ad-blocker?
Post-Trump, political ad spending won’t be the same
The Presidential race in 2016 was certainly one of the most unusual ever. We’re only days away from seeing how our new President will fare, and the experts are looking forward to seeing how Donald Trump’s successful campaign will change the way political campaigns are run for all time. …
Marketing Mail or marketing fail?
The USPS has been busy thinking of new and innovative ideas to keep up with marketing trends, and provide value to their core business of delivering mail. Sometimes, however, I wonder if they may be a little out of touch with a major customer segment, i.e. the business mailers across…
Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
Cindy Zhou VP & Principal Analyst – Digital Marketing & Sales Effectiveness, Constellation Research Read more at http://www.business2community.com/brandviews/act-on/industry-leaders-weigh-upcoming-marketing-trends-2017-beyond-01741792#cdzbfUWu7Rw39pe4.99 As customers and prospects continue to get bombarded by vendor emails and retargeted ads, open and click through rates are rapidly declining. In a sea of mass email, a well-designed and targeted…
Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
According to DMN, when executed correctly, combining direct mail and email could lead to response rates that are more than double the typical results. This could seriously impact your ROI. When starting your campaign, it’s important to send direct mail to prospects first. Source: Direct Mail Is Not Dead: Top…
New Omnichannel Research Spotlights Direct Mail’s Sway in Gaining Customers
Mary Lee Schneider, president and CEO of SG360o. “For direct mail in particular, this research underscores the effectiveness of direct mail in omnichannel marketing programs by leading in customer acquisition and enhancing the efficacy of other channels, particularly email and search.” Source: New Omnichannel Research Spotlights Direct Mail’s Sway in…
Why Old-Fashioned Direct Mail Is Still Useful for Advertisers – TheStreet
People are more apt to open physical mail than one of the many emails they receive. That is a less intrusive form of advertising. Consider that: The average American gets 570 emails a week compared with 19 pieces of direct mail advertising. The U.S. Postal Service says that about 98% of…
iTWire – How direct mail became direct marketing, became data-driven …
New digital channels, new technology, mobility, new marketing and advertising technologies, and new consumer expectations have fundamentally redefined what is expected of marketing leaders Source: iTWire – How direct mail became direct marketing, became data-driven …