Proofreading Direct Mail How important is correct grammar and spelling in a direct mail piece? Would you want to receive a direct mail piece that has spelling errors in it from a university or a non-profit organization? If you are not a regular donor of an organization, a grammar…
Unique Mailing
Unique Mailing – Post-it Note on outside of carrier Marketers are always on the look-out for the next BIG thing – what is unique, what is working or what is not working, etc. Recently, we worked with an agency client on a mailing for SAGE, an Advocacy and Services…
Informed Delivery
Informed Delivery – Enhancement Options A few years ago, the United States Post Office developed the Informed Delivery service. With this service, consumers receive a daily email depicting black and white images of the mail that will be delivered to their address. As of this writing, there are over…
Excellent Customer Experience
Are you getting an excellent customer experience? This is the question that keeps many CEO’s awake at night, especially in today’s connected world where any misstep can create immediate and devastating social media reaction. You likely saw recent headlines about the United CEO who said “It’s a new era in…
Positive Real-World Results Using Direct Mail and Digital Marketing
Whether you’re a fan of direct mail as a fundraising tool or not, you may want to contemplate these real direct mail results reported by one of our clients on a recent program we worked on together.
Why Direct Mail Can Be an Effective Way to Reach Millennials
Author: David Wilson, Senior Creative Director Originally Posted May 8, 2017 As we grow into an increasingly digital society, it’s hard to believe that Millennials, of all people, respond well to direct mail. But a recent study found that 84% of Millennials take the time to look their mail. Granted,…
9 Direct Mail Safety Tips
This “Dinosaur” Marketing Technique Could Mean Millions in New Revenue
One of the best methods is also one of the oldest: direct mail marketing. Often written off as a “dinosaur” approach to client acquisition, direct mail can be hugely effective. One reason: Direct mail customers tend to spend more money over the lifetime of the relationship. Even Internet titan Google…