Marketing Mail or marketing fail?

The USPS has been busy thinking of new and innovative ideas to keep up with marketing trends, and provide value to their core business of delivering mail. Sometimes, however, I wonder if they may be a little out of touch with a major customer segment, i.e. the business mailers across…

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Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Cindy Zhou VP & Principal Analyst – Digital Marketing & Sales Effectiveness, Constellation Research Read more at http://www.business2community.com/brandviews/act-on/industry-leaders-weigh-upcoming-marketing-trends-2017-beyond-01741792#cdzbfUWu7Rw39pe4.99 As customers and prospects continue to get bombarded by vendor emails and retargeted ads, open and click through rates are rapidly declining. In a sea of mass email, a well-designed and targeted…

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