Are you getting an excellent customer experience? This is the question that keeps many CEO’s awake at night, especially in today’s connected world where any misstep can create immediate and devastating social media reaction. You likely saw recent headlines about the United CEO who said “It’s a new era in…
Whether you’re a fan of direct mail as a fundraising tool or not, you may want to contemplate these real direct mail results reported by one of our clients on a recent program we worked on together.
Author: David Wilson, Senior Creative Director Originally Posted May 8, 2017 As we grow into an increasingly digital society, it’s hard to believe that Millennials, of all people, respond well to direct mail. But a recent study found that 84% of Millennials take the time to look their mail. Granted,…
One of the best methods is also one of the oldest: direct mail marketing. Often written off as a “dinosaur” approach to client acquisition, direct mail can be hugely effective. One reason: Direct mail customers tend to spend more money over the lifetime of the relationship. Even Internet titan Google…
16 Killer Tips To Save You Money and Grow Your Business Secret Tricks and Essential Shortcuts To Fuel Your Start-Up “5. Don’t forget the power of paper. Digital marketing is great, sure, but direct mail is an awesome weapon. No matter how addicted customers are to email, Snapchat, and…
Are you missing out on opportunity? For a complete omnichannel strategy to work effectively, it includes personalized email, SMS, push mobile app engagement, social engagement, data driven ads and website engagement. What do all of these channels have in common? If you said they’re all digital, you’re correct. But with email…
Associations will live or die by the success of the membership program If you’re responsible for acquiring new members, and retaining the existing ones, you may be on the lookout for some new ideas to beef up the program. The tips that follow may be just the boost you need to ensure your program is…
