One of the best methods is also one of the oldest: direct mail marketing. Often written off as a “dinosaur” approach to client acquisition, direct mail can be hugely effective. One reason: Direct mail customers tend to spend more money over the lifetime of the relationship. Even Internet titan Google…
16 Killer Tips To Save You Money and Grow Your Business Secret Tricks and Essential Shortcuts To Fuel Your Start-Up “5. Don’t forget the power of paper. Digital marketing is great, sure, but direct mail is an awesome weapon. No matter how addicted customers are to email, Snapchat, and…
Are you missing out on opportunity? For a complete omnichannel strategy to work effectively, it includes personalized email, SMS, push mobile app engagement, social engagement, data driven ads and website engagement. What do all of these channels have in common? If you said they’re all digital, you’re correct. But with email…
Associations will live or die by the success of the membership program If you’re responsible for acquiring new members, and retaining the existing ones, you may be on the lookout for some new ideas to beef up the program. The tips that follow may be just the boost you need to ensure your program is…
Ad-Blocker software can really damage your online visibility – how will you overcome this challenge in 2017?
The Presidential race in 2016 was certainly one of the most unusual ever. We’re only days away from seeing how our new President will fare, and the experts are looking forward to seeing how Donald Trump’s successful campaign will change the way political campaigns are run for all time. …
The USPS has been busy thinking of new and innovative ideas to keep up with marketing trends, and provide value to their core business of delivering mail. Sometimes, however, I wonder if they may be a little out of touch with a major customer segment, i.e. the business mailers across…
Cindy Zhou VP & Principal Analyst – Digital Marketing & Sales Effectiveness, Constellation Research Read more at http://www.business2community.com/brandviews/act-on/industry-leaders-weigh-upcoming-marketing-trends-2017-beyond-01741792#cdzbfUWu7Rw39pe4.99 As customers and prospects continue to get bombarded by vendor emails and retargeted ads, open and click through rates are rapidly declining. In a sea of mass email, a well-designed and targeted…
