Excellent Customer Experience


Are you getting an excellent customer experience? This is the question that keeps many CEO’s awake at night, especially in today’s connected world where any misstep can create immediate and devastating social media reaction. You likely saw recent headlines about the United CEO who said “It’s a new era in…

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The Power of Paper

direct mail marketing ideas

16 Killer Tips To Save You Money and Grow Your Business Secret Tricks and Essential Shortcuts To Fuel Your Start-Up   “5. Don’t forget the power of paper. Digital marketing is great, sure, but direct mail is an awesome weapon. No matter how addicted customers are to email, Snapchat, and…

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Direct Mail vs. Email Calculator

direct mail email ROI calculator

Are you missing out on opportunity? For a complete omnichannel strategy to work effectively, it includes personalized email, SMS, push mobile app engagement, social engagement, data driven ads and website engagement. What do all of these channels have in common? If you said they’re all digital, you’re correct. But with email…

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7 Tips to Increase Association Membership


Associations will live or die by the success of the membership program If you’re responsible for acquiring new members, and retaining the existing ones, you may be on the lookout for some new ideas to beef up the program. The tips that follow may be just the boost you need to ensure your program is…

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