The Power of Paper

16 Killer Tips To Save You Money and Grow Your Business Secret Tricks and Essential Shortcuts To Fuel Your Start-Up   “5. Don’t forget the power of paper. Digital marketing is great, sure, but direct mail is an awesome weapon. No matter how addicted customers are to email, Snapchat, and…

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Direct Mail vs. Email Calculator

Are you missing out on opportunity? For a complete omnichannel strategy to work effectively, it includes personalized email, SMS, push mobile app engagement, social engagement, data driven ads and website engagement. What do all of these channels have in common? If you said they’re all digital, you’re correct. But with email…

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7 Tips to Increase Association Membership

Associations will live or die by the success of the membership program If you’re responsible for acquiring new members, and retaining the existing ones, you may be on the lookout for some new ideas to beef up the program. The tips that follow may be just the boost you need to ensure your program is…

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Marketing Mail or marketing fail?

The USPS has been busy thinking of new and innovative ideas to keep up with marketing trends, and provide value to their core business of delivering mail. Sometimes, however, I wonder if they may be a little out of touch with a major customer segment, i.e. the business mailers across…

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