Author: David Wilson, Senior Creative Director Originally Posted May 8, 2017 As we grow into an increasingly digital society, it’s hard to believe that Millennials, of all people, respond well to direct mail. But a recent study found that 84% of Millennials take the time to look their mail. Granted,…
Are you missing out on opportunity? For a complete omnichannel strategy to work effectively, it includes personalized email, SMS, push mobile app engagement, social engagement, data driven ads and website engagement. What do all of these channels have in common? If you said they’re all digital, you’re correct. But with email…
Ad-Blocker software can really damage your online visibility – how will you overcome this challenge in 2017?
The Presidential race in 2016 was certainly one of the most unusual ever. We’re only days away from seeing how our new President will fare, and the experts are looking forward to seeing how Donald Trump’s successful campaign will change the way political campaigns are run for all time. …
According to DMN, when executed correctly, combining direct mail and email could lead to response rates that are more than double the typical results. This could seriously impact your ROI. When starting your campaign, it’s important to send direct mail to prospects first. Source: Direct Mail Is Not Dead: Top…
People are more apt to open physical mail than one of the many emails they receive. That is a less intrusive form of advertising. Consider that: The average American gets 570 emails a week compared with 19 pieces of direct mail advertising. The U.S. Postal Service says that about 98% of…
Millennials prefer mail – the news is in! As odd as this seems, it’s also a very interesting evolutionary periods in direct mail marketing. Yet it does seem contradictory. How could it be that these tech savvy, digital voyagers – who are more comfortable typing on a keypad, than writing with…
People so often think that getting a message sent quickly is only possible in digital media. There are significant advantages to getting your communication broadcast quickly using all the digital channels available. We all regularly use email, texting, and services such as Twitter, LinkedIn, Facebook, Tumblr, Google+, Reddit, Newsvine, Pinterest, Instagram, Xing,…
