Are you missing out on opportunity? For a complete omnichannel strategy to work effectively, it includes personalized email, SMS, push mobile app engagement, social engagement, data driven ads and website engagement. What do all of these channels have in common? If you said they’re all digital, you’re correct. But with email…
Associations will live or die by the success of the membership program If you’re responsible for acquiring new members, and retaining the existing ones, you may be on the lookout for some new ideas to beef up the program. The tips that follow may be just the boost you need to ensure your program is…
People are more apt to open physical mail than one of the many emails they receive. That is a less intrusive form of advertising. Consider that: The average American gets 570 emails a week compared with 19 pieces of direct mail advertising. The U.S. Postal Service says that about 98% of…
Millennials prefer mail – the news is in! As odd as this seems, it’s also a very interesting evolutionary periods in direct mail marketing. Yet it does seem contradictory. How could it be that these tech savvy, digital voyagers – who are more comfortable typing on a keypad, than writing with…
