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News / Blog
Congratulations Tracy Fabian!
As we start the new year, I am very pleased and excited to announce that we have appointed Tracy Fabian as INTEGRAM’s CEO. Tracy will be responsible for driving INTEGRAM to the next level, building on the foundation and momentum achieved by the INTEGRAM team under Andrew Henley’s leadership. The…
Excellent Customer Experience
Are you getting an excellent customer experience? This is the question that keeps many CEO’s awake at night, especially in today’s connected world where any misstep can create immediate and devastating social media reaction. You likely saw recent headlines about the United CEO who said “It’s a new era in…
Positive Real-World Results Using Direct Mail and Digital Marketing
Whether you’re a fan of direct mail as a fundraising tool or not, you may want to contemplate these real direct mail results reported by one of our clients on a recent program we worked on together.
Why Direct Mail Can Be an Effective Way to Reach Millennials
Author: David Wilson, Senior Creative Director Originally Posted May 8, 2017 As we grow into an increasingly digital society, it’s hard to believe that Millennials, of all people, respond well to direct mail. But a recent study found that 84% of Millennials take the time to look their mail. Granted,…
USPS Marketing Mail Survey – Your Opinion Counts
How do you feel about the name change for USPS Standard Mail?
9 Direct Mail Safety Tips
This “Dinosaur” Marketing Technique Could Mean Millions in New Revenue
One of the best methods is also one of the oldest: direct mail marketing. Often written off as a “dinosaur” approach to client acquisition, direct mail can be hugely effective. One reason: Direct mail customers tend to spend more money over the lifetime of the relationship. Even Internet titan Google…
The Power of Paper
16 Killer Tips To Save You Money and Grow Your Business Secret Tricks and Essential Shortcuts To Fuel Your Start-Up “5. Don’t forget the power of paper. Digital marketing is great, sure, but direct mail is an awesome weapon. No matter how addicted customers are to email, Snapchat, and…