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Positive Real-World Results Using Direct Mail and Digital Marketing
Whether you’re a fan of direct mail as a fundraising tool or not, you may want to contemplate these real direct mail results reported by one of our clients on a recent program we worked on together.
Why Direct Mail Can Be an Effective Way to Reach Millennials
Author: David Wilson, Senior Creative Director Originally Posted May 8, 2017 As we grow into an increasingly digital society, it’s hard to believe that Millennials, of all people, respond well to direct mail. But a recent study found that 84% of Millennials take the time to look their mail. Granted,…
USPS Marketing Mail Survey – Your Opinion Counts
How do you feel about the name change for USPS Standard Mail?
9 Direct Mail Safety Tips
This “Dinosaur” Marketing Technique Could Mean Millions in New Revenue
One of the best methods is also one of the oldest: direct mail marketing. Often written off as a “dinosaur” approach to client acquisition, direct mail can be hugely effective. One reason: Direct mail customers tend to spend more money over the lifetime of the relationship. Even Internet titan Google…
The Power of Paper
16 Killer Tips To Save You Money and Grow Your Business Secret Tricks and Essential Shortcuts To Fuel Your Start-Up “5. Don’t forget the power of paper. Digital marketing is great, sure, but direct mail is an awesome weapon. No matter how addicted customers are to email, Snapchat, and…
Direct Mail vs. Email Calculator
Are you missing out on opportunity? For a complete omnichannel strategy to work effectively, it includes personalized email, SMS, push mobile app engagement, social engagement, data driven ads and website engagement. What do all of these channels have in common? If you said they’re all digital, you’re correct. But with email…
7 Tips to Increase Association Membership
Associations will live or die by the success of the membership program If you’re responsible for acquiring new members, and retaining the existing ones, you may be on the lookout for some new ideas to beef up the program. The tips that follow may be just the boost you need to ensure your program is…